About

About Us

Upskate was born from a dream shared between two lifelong friends.
From the start, we were fueled by a deep love for skateboarding — not just as a sport, but as a way of life. Skateboarding saved us. It shaped who we are — our friends, our music, our outlook. It gave us direction when nothing else did. That’s why we knew we had to create something of our own — something that didn’t already exist. A brand that captured the raw creativity, authenticity, and freedom that skateboarding has always represented to us.

The name "Upskate" is a nod to where it all began: upstate New York. A place where resilience and creativity ran deep.  That vision pushed us forward and took us through years of hard work, balancing day jobs, and late nights sketching designs after long workdays.  Through years of planning and persistence and nearly a decade later, Upskate finally became a reality-a grassroots skateboard company built on friendship and community.

Today, Upskate isn’t just a brand. It’s our way of giving back to the scene that gave us everything. A tribute to the journey, the friendships, and the belief that skateboarding will always be more than just four wheels and a deck — it’s a way of life. Upskate is the realization of our shared dream and a commitment to supporting the skateboard culture we've always loved. Thank you for you support!

Our Mission

Our mission at Upskate is simple: to empower skateboarders to push the boundaries of their skills in any setting. We believe that skateboarding should be accessible to everyone, regardless of where they live or their living situation. That's why we've developed a range of innovative products that enable skaters to practice indoors safely and quietly, without compromise.